The SG Cricket Store in Noida represents a perfect synergy between form and function, designed to resonate with the spirit of cricket. As SG's flagship store, the space was conceptualized to embody the brand’s premium aesthetic and commitment to excellence. Our team devised an extensive brand manual ensuring visual harmony, modular layouts, and a customer-friendly environment across all future outlets. From sleek display units showcasing premium bats and gear to engaging zones that inspire every visitor, the flagship store sets a new benchmark in retail design. With strong lighting, clean lines, and a bold graphic palette, this space seamlessly blends tradition with a modern cricketing identity.

The entrance of SG’s flagship store sets the tone with its striking illuminated logo and empowering tagline, “believe. become.” A stunning visual display combines structured shelving for backpacks and apparel with a bold digital screen for dynamic branding. This entryway creates an engaging, modern experience that perfectly captures SG’s sporting legacy.

This section boasts a meticulously organized display of cricket essentials—from bats and helmets to sports bags—all thoughtfully arranged on sleek, modular shelves. The bold SG branding on the walls adds energy to the space, while the neutral tones and wooden accents ensure the focus remains on the gear, making it an inviting haven for cricket enthusiasts.

Showcasing SG’s cricket footwear collection, the illuminated white shelves provide a modern and organized layout. Above, backpacks and bold wall graphics add visual interest and brand identity. Bright lighting enhances the shoes, ensuring they remain the focal point.

A space where cricket dreams are curated and champions are born—every bat, every gear, every detail speaks the language of passion.